Eastern Standard.

A new wave of luxury menswear brands in India is challenging the notion that only European countries can produce high-quality clothing. These brands, such as 100Hands, Whitcomb & Shaftesbury, and Bridlen, are embracing India's rich history in textile craftsmanship and employing traditional techniques like fabric weaving, intricate embroidery, and hand-sewing. They are gaining recognition for their commitment to quality, ethical employment practices, and sustainability. These brands offer made-to-measure and bespoke options, with prices ranging from $300 to $6,500, and are attracting customers from around the world. [Extracted from the article]