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LEVERAGING THE POWER OF GAMIFICATION IN CONSUMER DECISION MAKING: HEDONISM VS. UTILITARIANISM.
- Source :
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi; oca2024, Vol. 17 Issue 1, p171-198, 28p
- Publication Year :
- 2024
-
Abstract
- <i>Copyright of Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi is the property of Pazarlama & Pazarlama Arastirmalari Dernegi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
- Subjects :
- UTILITARIANISM
SOCIAL ethics
HEDONISM
CONSUMER behavior
CUSTOMER relations
Subjects
Details
- Language :
- English
- ISSN :
- 1309243X
- Volume :
- 17
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi
- Publication Type :
- Academic Journal
- Accession number :
- 175889981
- Full Text :
- https://doi.org/10.15659/ppad.17.1.1276595