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LEVERAGING THE POWER OF GAMIFICATION IN CONSUMER DECISION MAKING: HEDONISM VS. UTILITARIANISM.

Authors :
YILDIZ, Selçuk Yasin
Source :
Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi; oca2024, Vol. 17 Issue 1, p171-198, 28p
Publication Year :
2024

Abstract

<i>Copyright of Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi is the property of Pazarlama & Pazarlama Arastirmalari Dernegi and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
1309243X
Volume :
17
Issue :
1
Database :
Complementary Index
Journal :
Journal of Marketing & Marketing Research / Pazarlama ve Pazarlama Araştırmaları Dergisi
Publication Type :
Academic Journal
Accession number :
175889981
Full Text :
https://doi.org/10.15659/ppad.17.1.1276595