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AI VS. CREATOR GENERATED MEMES OR ADS FOR BRANDS? AN EXPLORATION OF CONSUMER RESPONSE.

Authors :
R., Charunayan Kamath
J. B., Ramya
L., Manigandan
Alur, Sivakumar
Source :
AMA Winter Academic Conference Proceedings; 2024, Vol. 35, p555-558, 4p
Publication Year :
2024

Subjects

Subjects :
ARTIFICIAL intelligence
BRAND name products
ADVERTISING
MEMES
INTENTION

Details

Language :
English
ISSN :
10540806
Volume :
35
Database :
Complementary Index
Journal :
AMA Winter Academic Conference Proceedings
Publication Type :
Conference
Accession number :
176134328

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Authors Abstract Subjects Details