Optimism abounds for deli in 2024.

The supermarket deli industry has had a mixed year, but there is optimism for improved sales and volume in 2024. While the deli category as a whole has been flat, there is rising interest in low-salt, plant-based, and vegetarian options. The entertaining segment, including trays, dips, and spreads, has seen solid growth, with $4.3 billion in sales in 2023. The prepared deli segment has also been successful, with a 5.6% increase in sales compared to the previous year. Deli cheese has remained steady, with specialty cheese driving growth. However, sliced deli meat has seen a decrease in sales due to the popularity of grab-and-go and pre-sliced options. The demand for environmentally friendly packaging and labor issues are challenges for the industry. Overall, if prices continue to lower, the deli department is expected to see strong sales in the coming year. [Extracted from the article]