Cite
Word‐of‐mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand?
MLA
Vittayavarakorn, Narit, and Puris Sornsaruht. “Word‐of‐mouth Innovation: A Product Development Shortcut for Organic Skin Care Entrepreneurs in Thailand?” Business Strategy & Development, vol. 7, no. 1, Mar. 2024, pp. 1–14. EBSCOhost, https://doi.org/10.1002/bsd2.331.
APA
Vittayavarakorn, N., & Sornsaruht, P. (2024). Word‐of‐mouth innovation: A product development shortcut for organic skin care entrepreneurs in Thailand? Business Strategy & Development, 7(1), 1–14. https://doi.org/10.1002/bsd2.331
Chicago
Vittayavarakorn, Narit, and Puris Sornsaruht. 2024. “Word‐of‐mouth Innovation: A Product Development Shortcut for Organic Skin Care Entrepreneurs in Thailand?” Business Strategy & Development 7 (1): 1–14. doi:10.1002/bsd2.331.