Bee-Ing positive about wasp-negative media reporting: the opinions of scientists and their influence on the media.

Insects are the most diverse group on earth, providing a vast array of essential functions for people and nature. Yet, our appreciation of their contributions is biased towards a few economically important taxa, especially pollinating insects like honeybees. Other taxa are less well appreciated despite the important roles they play, and these taxa are rarely (if ever) the focus of conservation initiatives. Here, we explore the role that scientists play through their interactions with the media in shaping our attitudes towards one of the least appreciated insects—the aculeate (stinging) wasps. Vespine wasps are an excellent taxonomic group for such a study as they are important predators in native ecosystems (e.g., the Northern Hemisphere—in Europe and North America) but ecologically devastating as invasive species in many regions of the Southern Hemisphere (e.g., New Zealand, Australia, South America). Despite this, global media coverage of wasps invariably focuses on and emotively exaggerates the negative defensive stinging behaviour of wasps, and almost entirely overlooks their beneficial positive roles (as pest controllers and pollinators). Wasp and bee scientists from around the world were surveyed about their interactions with the media and how they considered these interactions to influence public perceptions and insect conservation. Our surveys capture the negative-wasp and positive-bee biases experienced by scientists through their interactions with the media. We consider the implications of such biases on wasp populations, their conservation and management, and make recommendations for a more balanced portrayal of this important and diverse group of insects. [ABSTRACT FROM AUTHOR]