GROWTH OPPORTUNITY FOR HYPERLOCAL STARTUPS IN INDIA UNDERSTANDING THE CONSUMER PREFERENCES WITH RESPECT TO PRODUCTS CATEGORY TO FOCUS ON.

The hyperlocal supply chain refers to the process of sourcing and delivering goods and services within a specific geographic area in few min/hours. Recent past Consumer are choosing hyperlocal delivery over the conventional online grocery delivery company like Amazon and JioMart. There might be several reasons with customers for choosing hyperlocal delivery platform, but this research paper aims for exploring the multiple reasons and which reason can further drive the business growth. The service is typically focused on a specific geographic area and thus it can limit the availability of products for customers. To support businesses overcome this challenge a detailed study has been done by examining consumer preferences. This paper also focuses on prioritizing different categories of products to achieve customer delight. This prioritizing mayfurther drive the business growth. [ABSTRACT FROM AUTHOR]