The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets.

MLA

Cowan, Kirsten, and Alena Kostyk. “The Influence of Luxury Brand Personality on Digital Interaction Evaluations: A Focus on European and North American Markets.” International Marketing Review, vol. 41, no. 2, Mar. 2024, pp. 386–410. EBSCOhost, https://doi.org/10.1108/IMR-02-2022-0044.

APA

Cowan, K., & Kostyk, A. (2024). The influence of luxury brand personality on digital interaction evaluations: a focus on European and North American markets. International Marketing Review, 41(2), 386–410. https://doi.org/10.1108/IMR-02-2022-0044

Chicago

Cowan, Kirsten, and Alena Kostyk. 2024. “The Influence of Luxury Brand Personality on Digital Interaction Evaluations: A Focus on European and North American Markets.” International Marketing Review 41 (2): 386–410. doi:10.1108/IMR-02-2022-0044.