Fashion retailers likely to leverage $100bn AR opportunity.

According to research from GlobalData, the fashion retail sector is expected to benefit greatly from augmented reality (AR), with the market projected to be worth $100 billion by 2030. Retailers are using AR technology to gain a competitive edge, adapt to consumer preferences, and stay on top of emerging trends. Home, fashion, and cosmetics retailers are leading the way in AR adoption, creating immersive and personalized shopping experiences. Nike and Marks and Spencer are mentioned as leaders in AR adoption, using the technology for advertising, marketing, and enhancing personalized shopping experiences. Additionally, incorporating AR technology can have sustainability benefits by educating consumers and reducing waste. [Extracted from the article]