Challenges of Women Micro Entrepreneurs during Covid Pandemic in Malappuram District.

The goal of this article is to examine the issues faced by micro women-owned businesses during the covid 19 pandemic in Malappuram District, Kerala, as well as to outline government initiatives that can help women business owners deal with an unanticipated emergency. This study uses a descriptive research design to pinpoint the main issues faced by women-owned microbusinesses during the Covid 19 pandemic. With the help of simple random selection, 60 business owners were chosen from the population of 1513 women-owned microbusinesses. Data collecting methods include direct interviews and a well-structured interview schedule. hence giving a current perspective on the main issues encountered by women microentrepreneurs during a time of significant social and economic upheaval. The findings offer insightful information regarding the main issues faced by female microentrepreneurs in the areas of finances, manufacturing, and marketing. The main issues facing businesses run by women pointed to the need to reevaluate innovation and digitalization for business survival. Additionally, the findings showed that the influence of the financial, manufacturing, and marketing issues faced by women microentrepreneurs underscores the necessity of taking government policies for COVID-19 into consideration. [ABSTRACT FROM AUTHOR]