Arla Foods exec calls for industry to push for "dairy 2.0".

A senior executive at Arla Foods, a Danish dairy company, has called for the dairy industry to modernize its messaging in order to attract consumers. Patrik Hansson, Arla's CMO, emphasized the need for innovation and finding new ways to engage with the next generation. He also highlighted the importance of addressing issues such as obesity and climate change. Hansson believes that the dairy industry has the potential to tackle these problems and called for greater collaboration with non-dairy sectors. [Extracted from the article]