« Que les annonceurs obligent les plateformes à certifier leurs chiffres ».

An interview with Stéphane Bodier, the chief Executive Officer (CEO) of the Alliance for Press and Media Figures (ACPM), is presented. When asked about the ACPM's history, role, and collaboration with Médiamétrie, Bodier highlights the organization's evolution, expansion into diverse media measurement domains, and its partnership aimed at enhancing data accuracy and transparency.