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Don't say failed innovation, say failed implementation! The unsuccessful implementation of early paywalls and chatbots in the Spanish news market.
- Source :
- Journal of Media Business Studies; May2024, Vol. 21 Issue 2, p175-190, 16p
- Publication Year :
- 2024
-
Abstract
- Analysing failure in innovation processes enhances a better understanding of success, as it might enlighten preconditions for the optimal implementation of initiatives, encompassing institutional logics, market conditions and contexts. This paper aims to identify the main non-successful innovations by Spanish news media over the last decade and to analyse their causes. It is based on interviews with 9 experts, who identified the early implementation of paywalls and chatbots as the most paradigmatic cases among a panel of 20 individuals. This work highlights the immaturity of markets, social contexts, and technological tools as obstacles, and argues that innovation requires a degree of trial and error. This study should be understood as a tentative approach to failure and its causes, which aims to encourage further empirical research. [ABSTRACT FROM AUTHOR]
- Subjects :
- CHATBOTS
INSTITUTIONAL logic
CORPORATE culture
SOCIAL context
EMPIRICAL research
Subjects
Details
- Language :
- English
- ISSN :
- 16522354
- Volume :
- 21
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Media Business Studies
- Publication Type :
- Academic Journal
- Accession number :
- 176862020
- Full Text :
- https://doi.org/10.1080/16522354.2024.2306038