THE IMPORTANCE OF USER-GENERATED CONTENT IN TOURISM EVENTS FOR CREATING ENGAGEMENT.

This article explores the significance of user-generated content in tourism events and its impact on engagement. The study utilizes questionnaires and analysis of conversations on Twitter during the "Fira d'Onda" festivities in Spain to investigate this relationship. The findings reveal a strong correlation between engagement and user-generated content, with positive feedback being shared online. The article emphasizes the importance of social media in tourism marketing and suggests the need for additional research in this field. [Extracted from the article]