Cite
The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.
MLA
Ghose, Anindya, et al. “The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.” Journal of Marketing Research (JMR), vol. 61, no. 3, June 2024, pp. 517–35. EBSCOhost, https://doi.org/10.1177/00222437231180494.
APA
Ghose, A., Lee, H. A., Nam, K., & Oh, W. (2024). The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment. Journal of Marketing Research (JMR), 61(3), 517–535. https://doi.org/10.1177/00222437231180494
Chicago
Ghose, Anindya, Heeseung Andrew Lee, Kihwan Nam, and Wonseok Oh. 2024. “The Effects of Pressure and Self-Assurance Nudges on Product Purchases and Returns in Online Retailing: Evidence from a Randomized Field Experiment.” Journal of Marketing Research (JMR) 61 (3): 517–35. doi:10.1177/00222437231180494.