Mega or Micro? Influencer Selection Using Follower Elasticity.

MLA

Tian, Zijun, et al. “Mega or Micro? Influencer Selection Using Follower Elasticity.” Journal of Marketing Research (JMR), vol. 61, no. 3, June 2024, pp. 472–95. EBSCOhost, https://doi.org/10.1177/00222437231210267.

APA

Tian, Z., Dew, R., & Iyengar, R. (2024). Mega or Micro? Influencer Selection Using Follower Elasticity. Journal of Marketing Research (JMR), 61(3), 472–495. https://doi.org/10.1177/00222437231210267

Chicago

Tian, Zijun, Ryan Dew, and Raghuram Iyengar. 2024. “Mega or Micro? Influencer Selection Using Follower Elasticity.” Journal of Marketing Research (JMR) 61 (3): 472–95. doi:10.1177/00222437231210267.