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Crypto.com Wants to Sponsor More Sports After Formula One Miami.

Authors :
Perdomo, Vanessa
Source :
Bloomberg.com; 5/5/2024, pN.PAG-N.PAG, 1p
Publication Year :
2024

Abstract

Crypto.com, a digital-asset exchange, plans to sponsor more sports events as a way to reach non-crypto enthusiasts. They have been the title sponsor for the Formula One Miami Grand Prix since 2022 and have a global sponsorship deal with the racing circuit. Other crypto firms have also been sponsoring sporting events following the collapse of FTX in 2022. Crypto.com has partnerships with various sports teams and organizations, and their visibility has increased significantly since focusing on sports marketing. They currently have over 100 million users and are in the process of expanding their workforce. [Extracted from the article]

Details

Language :
English
Database :
Complementary Index
Journal :
Bloomberg.com
Publication Type :
Periodical
Accession number :
177039663