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United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings.

Authors :
Riley, Jen
Bryant, Morgan M.
Nicewicz-Scott, Kate
Watson, Amy
Turner-Henderson, Tiffanie
Source :
Journal of Macromarketing; Jun2024, Vol. 44 Issue 2, p348-355, 8p
Publication Year :
2024

Abstract

This research interprets the destabilization in U.S. higher education using Layton's theory of marketing systems to detail disruptions to academia's system settings. It highlights three impacted areas: governance, sentiment, and transformation. The authors examine the interplay between societal, technological, competitive, and political power shifts as major disruptors reshaping higher education. It critically examines these shifts by intertwining history with the demands of today's evolving landscape, emphasizing the need for transformative change. Layton's theory is utilized in this study to provide stakeholders a starting point to make informed, situationally aware strategic decisions during the choice and value-added phases of the framework based on Layton's Marketing Systems Theory. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02761467
Volume :
44
Issue :
2
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
177117858
Full Text :
https://doi.org/10.1177/02761467231222540