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« UNE RECETTE FONDAMENTALE EST L'AUTODÉRISION ».

Authors :
MOYNOT, AMÉLIE
Source :
Stratégies; 5/16/2024, Issue 2218, p22-23, 2p
Publication Year :
2024

Abstract

An interview with Guillaume Le Cunff, chief executive officer of Nespresso, is presented. He discussed the brand's success in reconciling consumer and citizen interests, emphasizing coherence in actions and innovations like compostable paper capsules. He also announced a new partnership with the Rencontres économiques d'Aix-en-Provence, highlighting the brand's commitment to dialogue on climate change and sustainability.

Details

Language :
French
ISSN :
01806424
Issue :
2218
Database :
Complementary Index
Journal :
Stratégies
Publication Type :
Periodical
Accession number :
177262500