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« UNE RECETTE FONDAMENTALE EST L'AUTODÉRISION ».
- Source :
- Stratégies; 5/16/2024, Issue 2218, p22-23, 2p
- Publication Year :
- 2024
-
Abstract
- An interview with Guillaume Le Cunff, chief executive officer of Nespresso, is presented. He discussed the brand's success in reconciling consumer and citizen interests, emphasizing coherence in actions and innovations like compostable paper capsules. He also announced a new partnership with the Rencontres économiques d'Aix-en-Provence, highlighting the brand's commitment to dialogue on climate change and sustainability.
- Subjects :
- BUSINESS partnerships
CLIMATE change
SUSTAINABILITY
CONSUMERS
Subjects
Details
- Language :
- French
- ISSN :
- 01806424
- Issue :
- 2218
- Database :
- Complementary Index
- Journal :
- Stratégies
- Publication Type :
- Periodical
- Accession number :
- 177262500