Introduction to the special issue on social media influencers: performance, authenticity, and social media visibility.

Social media influencers, content creators and micro-celebrities can be read as new forms of contemporary celebrity, and yet their rise to fame can be traced back to a century-old film star system. With this in mind, this introduction to the Special Issue on 'Social Media Influencers' offers a brief overview of pre-existing fame cultures, the importance of public curiosity and the significance of authenticity, or at least the perception of authenticity, to old and new forms of fame alike. The article concludes by offering an overview of each original contribution in the volume. [ABSTRACT FROM AUTHOR]