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Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors.

Authors :
Murillo, Enrique
Sádaba, Teresa
Mir-Bernal, Pedro
Terán-Bustamante, Antonia
López-Sánchez, Oziel
Source :
Mercados y Negocios; mai-aug2024, Vol. 25 Issue 52, p3-29, 27p
Publication Year :
2024

Abstract

<i>Copyright of Mercados y Negocios is the property of Universidad de Guadalajara, Centro Universitario de Ciencias Economico Administrativas and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)

Details

Language :
English
ISSN :
16657039
Volume :
25
Issue :
52
Database :
Complementary Index
Journal :
Mercados y Negocios
Publication Type :
Academic Journal
Accession number :
177381704
Full Text :
https://doi.org/10.32870/myn.vi52.7718