China's App Xiaohongshu Taps Niche Rich Female Gen Zers.

Xiaohongshu, a popular Chinese app, has gained a following among high-income earners in China due to its combination of influential users, artificial intelligence technology, and soft marketing tactics. The app, which has been compared to Instagram and Pinterest, has generated significant profits and created a $6 billion fortune for its co-founders. Xiaohongshu's success is based on its content seeding strategy, where key opinion leaders upload relatable posts that help users with various lifestyle and beauty-related topics. The app's user base consists mainly of young female professionals, and luxury brands have set up online stores on the platform to target wealthy customers. Despite facing competition and challenges in the e-commerce space, Xiaohongshu continues to grow and attract users. [Extracted from the article]