FMCG giants pivot to premium: Nestle and ITC lead with innovative strategies.

The FMCG industry is seeing a shift towards premium products, with Nestle India and ITC leading the way with innovative strategies. Nestle India plans to hire tasters and connoisseurs for its upcoming super-premium Nespresso coffee and boutiques, focusing on unique marketing and positioning. Meanwhile, ITC is utilizing artificial intelligence and machine learning to predict demand and consumer trends for its premium portfolio, including Fabelle chocolates and skincare products. This article provides insights into the evolving strategies of these FMCG giants. [Extracted from the article]