Fear as a product, continuum as a solution: the role of private companies in the transnational diffusion of zero tolerance policing to Brazil.

This paper focuses on the diffusion of zero tolerance policing in Brazil. It argues that the global diffusion of security practices and technologies occurs through a multiplicity of channels operated by private security companies. Based on a multi-sited ethnography of electronic security fairs in São Paulo and a discourse analysis of publications distributed in these fairs, the paper discusses how these actors perform a semantic continuum between crime and existential threats. The consolidation of this continuum favors local attempts on the toughening of law enforcement and police intrusiveness, facilitating the marketing of transnational security models and technologies. [ABSTRACT FROM AUTHOR]