Digital marketing: consumers' purchase intention towards e-commerce platform for urban region.

Subjects

Subjects :

INTERNET marketing
BRAND awareness
ELECTRONIC commerce
PURCHASING
CITIES & towns

Details

Language :

English

ISSN :

24764698

Volume :

9

Issue :

3

Database :

Complementary Index

Journal :

International Journal of Human Capital in Urban Management

Publication Type :

Academic Journal

Accession number :

177618358

Full Text :

https://doi.org/10.22034/IJHCUM.2024.03.08