PAPER PRODUCTS DEMAND: AFTERMATH OF THE RIO GRANDE DO SUL FLOODS IN BRAZIL.

The article delves into the repercussions of the recent floods in Rio Grande do Sul, Brazil, on the demand for paper products, foreseeing short-term production declines but medium-term growth. It highlights the complex interplay of opposing forces, such as temporary increases in containerboard demand for relief efforts versus reduced consumption due to higher consumer debt levels, shaping the overall outlook for the paper industry in the region.