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Customer loyalty and retention. A marketing strategy based on the creation of promotional content and its effect on the consumer through the relationship with influencers.
- Source :
- Journal of Business & SMEs; Jan-Jun2024, Vol. 10 Issue 25, p11-19, 10p
- Publication Year :
- 2024
-
Abstract
- <i>Copyright of Journal of Business & SMEs is the property of ECORFAN-Mexico S.C. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract.</i> (Copyright applies to all Abstracts.)
Details
- Language :
- English
- ISSN :
- 24445010
- Volume :
- 10
- Issue :
- 25
- Database :
- Complementary Index
- Journal :
- Journal of Business & SMEs
- Publication Type :
- Academic Journal
- Accession number :
- 177695124
- Full Text :
- https://doi.org/10.35429/JTI.2024.25.10.11.19