Créer une relation de proximité.

An interview with Sandrine Sainson, Director of Customer Experience at Monoprix, is presented. She highlighted the brand's endeavors in refining the quality and effectiveness of its direct mail communications, both in customer reactivation and acquisition strategies. She discussed Monoprix's focus on targeting various customer segments, including loyal, lost, and prospective customers, utilizing personalized mailings tailored to individual purchase history and behavior.