Bringing about a green revolution in e-commerce.

India's e-commerce sector is undergoing a green revolution in response to consumer demand for eco-friendly practices. Major players are adopting greener methods such as carbon-neutral shipping, renewable energy, and green data centers to reduce their carbon footprint. The focus is on minimizing the environmental impact throughout the product life cycle, from raw material extraction to disposal. The industry is also addressing the challenge of increased greenhouse gas emissions from energy-intensive computing by transitioning to green data centers powered by renewable energy. This shift towards sustainability not only benefits the environment but also enhances brand reputation and consumer trust. [Extracted from the article]