Beware! Green skepticism hampers the effects of Green HRM on OCB environment and green hotel performance.

Employees' skepticism towards green activities is a significant threat to green initiatives. However, research on green skepticism has been limited. Following this gap, this study tested the moderating role of green skepticism in the links among Green HRM, OCB environment, and green hotel performance in Pakistan's hospitality industry. Data from 264 hotel employees were collected through purposive sampling. Data were analyzed using SmartPLS 4 with the PLS-SEM technique and PROCESS analysis. Results suggest that Green HRM is positively related to the OCB environment and green hotel performance. OCB environment mediates the relationship between Green HRM and green hotel performance. Interestingly, the impact of green HRM on the OCB environment and green hotel performance is only high when green skepticism is low. Additionally, green Skepticism also moderates the indirect path of Green HRM and Green hotel performance through the OCB environment. This study is among a few studies to examine the role of green skepticism in Green HRM research in the hospitality industry. [ABSTRACT FROM AUTHOR]