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'To the moon!': Elon Musk, Dogecoin, and the political economy of charismatic leadership.
- Source :
- Journal of Cultural Economy; Jun2024, Vol. 17 Issue 3, p297-313, 17p
- Publication Year :
- 2024
-
Abstract
- This article investigates a neglected aspect of charismatic authority: the problem of economic practices of charismatic leaders and their communities. Drawing on Weber's classical theory of charisma, I argue that charismatic communities and their ideologies economically operate on principles of gift and bounty. I demonstrate the value of this analysis on a contemporary case of Elon Musk's charisma and his involvement with the Dogecoin cryptocurrency through Twitter. Through analysis of Musk's performances and his admirers' online activity, I argue that to those who believed in Musk, his involvement constituted either a gift to the community or a bounty-hunter-like feat that further enhanced his charismatic authority. [ABSTRACT FROM AUTHOR]
- Subjects :
- CHARISMATIC authority
CHARISMA
CRYPTOCURRENCIES
CIVIC leaders
Subjects
Details
- Language :
- English
- ISSN :
- 17530350
- Volume :
- 17
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Cultural Economy
- Publication Type :
- Academic Journal
- Accession number :
- 177799280
- Full Text :
- https://doi.org/10.1080/17530350.2024.2302177