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The effect of syntax simplicity on crowdfunding performance.
- Source :
- Venture Capital; Jul2024, Vol. 26 Issue 3, p303-326, 24p
- Publication Year :
- 2024
-
Abstract
- Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects. [ABSTRACT FROM AUTHOR]
- Subjects :
- ELABORATION likelihood model
CROWD funding
SIMPLICITY
SYNTAX (Grammar)
Subjects
Details
- Language :
- English
- ISSN :
- 13691066
- Volume :
- 26
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Venture Capital
- Publication Type :
- Academic Journal
- Accession number :
- 177963752
- Full Text :
- https://doi.org/10.1080/13691066.2023.2196032