Personalisation in nutrition: where does this trend go next?

The demand for personalized food and drink products is increasing, with consumers seeking products tailored to their interests, diets, cultures, and lifestyles. Market research shows that the value and volume of food products appealing to specific consumer groups have grown at a compound annual growth rate. This growth aligns with shifting consumer behavior and the increasing importance of health and wellness in grocery shopping. Consumers are influenced by health labeling on product packaging and are looking for options that suit their taste and dietary requirements. Manufacturers are incorporating functional ingredients, such as postbiotics, into food and drinks to customize the nutritional content and address health issues. However, manufacturers face challenges in product development and ensuring that functional ingredients do not compromise the flavor and texture of their products. Postbiotics, in particular, are becoming popular due to their unique characteristics and resilience in processing conditions, making them suitable for a wide range of food products. Scientific advances in postbiotics are expected to contribute significantly to the demand for personalized food products in the future. [Extracted from the article]