AGRITOURISM MARKET IN ROMANIA: POTENTIAL, CONCENTRATION, AND DEVELOPMENT PERSPECTIVES.

The paper proposes an in-depth analysis of Romania's agrotourism services market, highlighting its evolution and regional/counties concentration. Romania, renowned for its cultural and touristic diversity, employs agrotourism to facilitate authentic interactions with local communities, offering insights into native culture. Utilizing Clarivate, Google Scholar, and Research Gate databases, the research employs statistical processing and graphical representation. Market concentration is gauged using the Herfindahl-Hirschman and Gini-Struck indices. Findings reveal a dynamic national sector with an annual growth rate surpassing 10%. Regionally, concentration levels are notably high, with the North-West, Center, North-East, and South-East collectively contributing over 75%. Countylevel concentration is moderate, indicating potential development even in areas with untapped resources. Romanian authorities actively promote agrotourism, capitalizing on rural development potential. [ABSTRACT FROM AUTHOR]