Who Is Your Community's Deathcare Resource? It should be you! Increase community trust, raise firm visibility and create new revenue streams.

The article discusses the importance of offering bereavement aftercare services as a funeral home to increase community trust, raise visibility, and create new revenue streams. It emphasizes the benefits of personalized aftercare support for families and the community, highlighting the opportunity to build ongoing relationships and provide ongoing support through the grieving process. The article suggests various ways to offer aftercare support, such as in-person grief support groups, training staff members as grief specialists, partnering with grief support centers, and organizing remembrance events. It also mentions the requirement for grief education in some states and the potential for funeral homes to collaborate with schools to offer grief groups or seminars. Overall, providing aftercare support is seen as a win-win for funeral homes and the community, fostering trust, and raising the funeral home's profile. [Extracted from the article]