Taking Chances with Creative Flavors in Foods, Drinks, and Supplements: While classic flavors have plenty of staying power, eccentric botanicals, fruits, and global influences are seeing substantial influence.

This article explores the impact of creative flavors in food, drinks, and supplements. It emphasizes the role of taste in consumer preferences and the growing demand for unique botanicals, fruits, and global influences. The article also discusses the importance of familiar flavors and how flavors can communicate a product's functionality. It provides examples of successful flavors in wellness bars, functional beverages, and better-for-you sodas. The article also delves into brand crossovers with popular dessert, candy, and cereal brands, as well as the increasing popularity of botanical and unconventional fruit flavors. The text further discusses flavor trends in nutraceutical products, such as the use of citrus oil for freshness and aroma, the incorporation of floral and herbal notes in nootropic and cognitive support products, and the targeting of older millennials with natural flavors and ingredients in energy drinks. The hydration/electrolytes market is also expanding with a wide range of flavors. Lastly, the article highlights the importance of clean labels and natural colors to consumers, and how flavor choice and texture play a crucial role in product development. [Extracted from the article]