Diageo offloads Safari liqueur to Portugal's Casa Redondo.

Diageo, a global spirits company, has sold its fruit-flavored liqueur brand Safari to Portuguese beverage group Casa Redondo. The main markets for Safari are Portugal, Türkiye, and the Benelux. Casa Redondo, a family-owned company, is known for its flagship brand Licor Beirão and other premium offerings. Diageo's decision to sell Safari reflects its commitment to focusing on core areas of strength, such as Tequila and whisk(e)y. This transaction allows Casa Redondo to expand its portfolio and continue to innovate for its customers. [Extracted from the article]