Evaluation of visual attention and consumer preferences towards the offer of a traditional dessert in Hermosillo, Sonora.

Purpose: To analyze the visual attention and preferences towards traditional foods, according to the perception of young consumers, in order to deepen the understanding of this critical aspects of consumer behavior. Methodology: Eye-tracking was used to study visual attention, accompanied by questionnaires to analyze the knowledge and preferences of 43 young consumers. An experiment was designed with eight product options. ‘Tobii Lab Pro’ software was used for the design, recording and analysis of the information. Results: Participants recognize and purchase half of the brands, and product presentation is an important factor for them. Eye-tracking analysis reveals the importance of visual elements in traditional food packaging, confirming the relevance of the logo and labels in such packaging. Limitations: The findings are based on a population with specific characteristics, which implies that extrapolation of the results should be taken with caution. Originality: The study has not been presented in any other source, and we claim that the work is original. [ABSTRACT FROM AUTHOR]