How green advertising drives pro-environmental willingness to pay? Evidence from a within-participant between-group experiment.

MLA

Guo, Jianfeng, et al. “How Green Advertising Drives Pro-Environmental Willingness to Pay? Evidence from a within-Participant between-Group Experiment.” Management of Environmental Quality: An International Journal, vol. 35, no. 6, Nov. 2024, pp. 1295–314. EBSCOhost, https://doi.org/10.1108/MEQ-08-2023-0281.

APA

Guo, J., Yang, X., Yao, S., Gu, F., & Zhang, X. (2024). How green advertising drives pro-environmental willingness to pay? Evidence from a within-participant between-group experiment. Management of Environmental Quality: An International Journal, 35(6), 1295–1314. https://doi.org/10.1108/MEQ-08-2023-0281

Chicago

Guo, Jianfeng, Xiaohan Yang, Sihang Yao, Fu Gu, and Xuemei Zhang. 2024. “How Green Advertising Drives Pro-Environmental Willingness to Pay? Evidence from a within-Participant between-Group Experiment.” Management of Environmental Quality: An International Journal 35 (6): 1295–1314. doi:10.1108/MEQ-08-2023-0281.