The Uuseum of the white desert: A showcase of Kutchi crafts.

The article discusses the House of Amoda at Rann Utsav - Tent City in Dhordo Village, Gujarat, India, which showcases traditional Kutchi crafts. The village is located in the Great Rann of Kutch and has a rich history and cultural heritage. The annual Rann Utsav festival celebrates the region's arts, crafts, and folklore, attracting tourists from around the world. The House of Amoda is a cultural lifestyle brand that aims to preserve traditional textiles and craftsmanship. It offers handcrafted fashion and textiles that serve as works of art and promote cultural responsibility. The article also highlights various traditional crafts practiced in Kutch, such as copper bell making, ajrakh printing, Bhujodi weaving, batik, clamp dyeing, mashru fabric, kharad weaving, rogan art, and Namda toy craft. The House of Amoda pavilion at Rann Utsav provides an immersive experience for visitors to appreciate and support these traditional crafts, contributing to the economic sustainability of rural communities and the preservation of cultural identity. [Extracted from the article]