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An Eye Tracking Study: Effect of Audio on Video Ad Effectiveness.

Authors :
Mahdipour, Ali Golbazi
Ahmari, Shadi
Aghdam, Asghar Ranjbar
Banaraki, Anahita Khorrami
Source :
Frontiers in Biomedical Technologies; 2024 Suppl 1, Vol. 11, p34-40, 7p
Publication Year :
2024

Subjects

Subjects :
EYE tracking
NEUROMARKETING
ADVERTISING
MARKETING
ADVERTISING effectiveness

Details

Language :
English
ISSN :
23455829
Volume :
11
Database :
Complementary Index
Journal :
Frontiers in Biomedical Technologies
Publication Type :
Academic Journal
Accession number :
178602460

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Authors Abstract Subjects Details