Northeast Grocery unveils omnichannel retail media network.

Inmar Intelligence is partnering with Northeast Grocery Inc. to launch Northeast Grocery Shopper Link, an omnichannel retail media network. This network will offer advertising and media activations across Northeast Grocery's nearly 300 stores, with managed service and self-service buying models. Advertisers will have access to tools for launching offsite media campaigns, as well as automatic cross-channel reporting and real-time campaign performance tracking. Diane Colgan, senior vice president of marketing at Northeast Grocery Inc., expressed excitement about the collaboration and the opportunity for brands to effectively engage with shoppers. [Extracted from the article]