P‐60: Automotive Dual Cell microZone™ LCD Gamma Control Algorithm.

Consumer experience with high performing mobile device displays sets high expectations for the automotive market in contrast, color performance and brightness. OLED based displays continue to experience difficulties in penetrating the automotive display market primarily due to image burn at high luminance operation and high costs. The microZone™ LCD is an alternative display configuration that can meet the desirable properties of OLED displays while providing high luminance at high temperature operation without image burn in. [ABSTRACT FROM AUTHOR]