HOW MOUTHFEEL CAN MAKE MOCKTAILS MORE LIKE COCKTAILS: Preparing the perfect alcohol alternative is a bit of an unresolved challenge in the beverage industry...until now.

The article discusses the challenge of creating alcohol alternatives that mimic the sensory experiences of traditional cocktails. The growing trend of mindful drinking has led to an increase in the demand for nonalcoholic beverages that still provide the social and emotional experiences associated with drinking. To achieve this, the flavor industry needs to develop complete solutions that not only include flavor but also mouthfeel enhancers. Creating characterizing flavors of common liquors and developing the sensory aspects of popular cocktails, such as mouthfeel, are key challenges in creating successful alcohol alternatives. The article emphasizes the importance of understanding consumer expectations and creating a fulfilling beverage experience. [Extracted from the article]