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Unwitting Participants at Our Expense: A/B Testing and Digital Exploitation.
- Source :
- Business & Society; Sep2024, Vol. 63 Issue 7, p1513-1517, 5p
- Publication Year :
- 2024
-
Abstract
- Firms use A/B testing, a methodology to compare two or more versions of ideas to see which one performs better, to decide on features of their digital products and services. Although A/B testing brings benefits, some A/B testing can lead to digital exploitation (i.e., appropriating resources from users to increase firms' performance). We explicate why A/B testing can lead to digital exploitation, suggest mitigation options by establishing Institutional Review Boards, explicitly seeking users' consent, and implementing incentive schemes, and conclude with research directions on this topic. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00076503
- Volume :
- 63
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- Business & Society
- Publication Type :
- Academic Journal
- Accession number :
- 178938583
- Full Text :
- https://doi.org/10.1177/00076503231212842