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Adapting to an Economic Crisis: The Market System vs Hierarchical Governance.

Authors :
Martinez, Octavio J.
Source :
Journal of Macromarketing; Sep2024, Vol. 44 Issue 3, p723-736, 14p
Publication Year :
2024

Abstract

This research investigates how exchange governance and the local market system influence a firm's adaptability to an economic crisis. This paper unveils a nuanced performance disparity by leveraging a rich dataset of manufacturing firms in Spain. While vertically integrated firms exhibit superior performance during periods of stability, they confront more significant setbacks in the aftermath of economic crises. This study demonstrates that the extent of this performance divergence is contingent upon the thickness of the local market system, supporting the hypothesis that vertically integrated firms derive reduced adaptive benefits from agglomeration economies. These findings shed light on the dynamic interrelationship between a firm's vertical scope and geographical context. They underscore the significance of a holistic assessment when determining the optimal approach to exchange governance. This assessment must evaluate the advantages and drawbacks of autonomous versus coordinated adaptation across economic cycles and geographies. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
02761467
Volume :
44
Issue :
3
Database :
Complementary Index
Journal :
Journal of Macromarketing
Publication Type :
Academic Journal
Accession number :
178939255
Full Text :
https://doi.org/10.1177/02761467241234250