The Caring Machine: Feeling AI for Customer Care.

MLA

Huang, Ming-Hui, and Roland T. Rust. “The Caring Machine: Feeling AI for Customer Care.” Journal of Marketing, vol. 88, no. 5, Sept. 2024, pp. 1–23. EBSCOhost, https://doi.org/10.1177/00222429231224748.

APA

Huang, M.-H., & Rust, R. T. (2024). The Caring Machine: Feeling AI for Customer Care. Journal of Marketing, 88(5), 1–23. https://doi.org/10.1177/00222429231224748

Chicago

Huang, Ming-Hui, and Roland T. Rust. 2024. “The Caring Machine: Feeling AI for Customer Care.” Journal of Marketing 88 (5): 1–23. doi:10.1177/00222429231224748.