МОДЕЛЮВАННЯ ВПЛИВУ ФАКТОРІВ ЦИФРОВІЗАЦІЇ НА ЕКОНОМІЧНИЙ РОЗВИТОК КРАЇН СВІТУ.

The article determines that digitalization as a trend in the development of the global economy manifests itself to different degrees, although the place of each country in the world community depends on the degree of impact of digitalization on the national economic and social environment. Studies of the impact of digitalization on the development of countries’ economies are extremely relevant, as digital technologies are becoming a central element of modern economic development, affecting the productivity, efficiency and competitiveness of countries at the global level. The aim of the article is to build a model of the impact of digitalization factors on the economic development of the countries of the world using the cognitive approach. For this purpose, an appropriate methodical approach has been proposed and its approbation has been carried out. The world ranking indices for assessing the level of digitalization were used as indicators of digitalization, and the indicators of the development of the economies of the world countries were used the indicators characterizing GDP, gross value added, employment, production and trade in goods and services of ICT and computer communications. The World Bank’s World Development Indicators were used as a statistical information base. On the basis of the developed methodical approach, a cognitive model of the impact of digitalization factors on the economic development of the world countries has been built, the ties between the factors have been analyzed and conclusions have been drawn about the interdependencies between them. It is determined that an effective strategy for managing digitalization processes to increase the development of the country’s economy should include the development of innovative potential through the support of research and innovative start-ups, the expansion of digital infrastructure, especially in the field of telecommunications and mobile connectivity, increasing readiness for the introduction of new technologies through educational programs and training of qualified personnel, and the development of e-governance to ensure broad access to digital public services. Such measures will contribute to increasing productivity and growth of added value in production and services, which will lead to GDP growth, ensuring sustainable economic growth and quality of life of the country’s population. [ABSTRACT FROM AUTHOR]