ADIDAS/PAUL MCCARTNEY.

Adidas recently released a short film called "Hey Jude" as part of their campaign for the Euros. The film featured notable figures such as Stormzy, David Beckham, and Ian Wright, and celebrated the highs and lows of football through the perspective of an England fan, with a focus on midfielder Jude Bellingham. The campaign used The Beatles' iconic song "Hey Jude," with live audio stems provided by Sir Paul McCartney's team and Universal Music UK. Composer Joseph Wilkinson was responsible for creating the version of the track heard in the film. The campaign has received positive reactions and has been well-received by fans. [Extracted from the article]