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Majpadu: Bracing for the Future.

Authors :
Adham, Khairul Akmaliah
Muhamad, Nur Sa'adah
Said, Mohd Fuaad
Nasir, Nadiah Mahmad
Muhamad, Nur Suryana
Source :
Asian Journal of Management Cases; Sep2024, Vol. 21 Issue 2, p134-146, 13p
Publication Year :
2024

Abstract

Majpadu Bricks Sdn. Bhd. was a Malaysian company incorporated in 1996. Majpadu's business was in manufacturing and supplying compressed clay bricks, known as dry pressed earth brick (DPEB), a type of bricks manufactured using high-density compression technology. Unlike other bricks that were widely available in the market (also known as ordinary baked bricks), Majpadu's bricks were not 'fired' in kilns; as such, DPEB was claimed to be more eco-friendly, cooler in temperature and yet very durable. Majpadu's expertise was within the engineering process as well as the technical knowledge of DPEB. Apart from its main business, it also offered consultancy services to the industry. Over the years, Majpadu saw the company face several internal and external circumstances that affected its bottom line. By early 2017, the situation had become more serious, forcing Mr Zaki Hayat, the Managing Director of Majpadu, to implement a strategy to tackle the problems faced by the company. [ABSTRACT FROM AUTHOR]

Details

Language :
English
ISSN :
09728201
Volume :
21
Issue :
2
Database :
Complementary Index
Journal :
Asian Journal of Management Cases
Publication Type :
Academic Journal
Accession number :
179108040
Full Text :
https://doi.org/10.1177/09728201211040150